The Importance of Keywords

Definition of keyword

Also known as a keyphrase, a keyword is one or more words that represent a key aspect of a web page, document, paragraph, image or other media.

Importance of keywords

The importance of keywords to your website is paramount to its marketing success.

If your website does not have any text (very unlikely), then you might be an exception.

Although even large image content web sites have keywords within the code.

Think of it.

When you use a search engine like yahoo to search for something, what do you type in? Of course, a word or two that represents what you are looking for.

For example, if you are looking for a hotels, then you might type hotels into the search engines.

If the your web site does not have keywords in it, then the search engines will have a amount of work to find out what your web site is relevant to.

This is basically what the search engines are trying to achieve, a relative result to a relative search. The more information you have in your web site to make you relevant, the better.